Petaling Jaya, November 7, 2023 – New Balance, a leading global athletic footwear brand, invites runners, sports enthusiasts, and comfort footwear aficionados to experience the latest addition to its performance 1080 range, the Fresh Foam X 1080v13. From now until November 13, 2023, visitors to the Ground Floor (GF Luxe) of 1 Utama Shopping Centre in Bandar Utama can immerse themselves in an interactive experience that highlights the shoe’s innovative features and exceptional comfort.

An Immersive Experience
The New Balance Fresh Foam X 1080v13 Experience will allow visitors to:
- Scan Your Sole to discover their perfect fit using advanced foot scanning technology.
- Test Your Stride on a treadmill to experience the Fresh Foam X 1080v13’s responsiveness and cushioning.
- Power Your Steps to get a feel for the shoe’s lightweight construction and enhanced energy return.
- Strut Your Feed by sharing their best shots in the photo section on their social media using the hashtags #NewBalanceMY, #FreshFoamX, and #1080v13.
New Balance Invites Runners and Sports Enthusiasts to Immersive Experience
Those who collect stamps from all four stations will be eligible to enter a lucky draw for a chance to win a pair of Fresh Foam X 1080v13 worth RM799.00 and exclusive merchandise from New Balance.




The Ultimate in Comfort and Performance
The Fresh Foam X 1080v13 is designed to be the go-to shoe for runners of all levels, providing ultimate comfort and performance for both everyday runs and race days. Its Fresh Foam X midsole cushioning delivers smooth transitions from landing to push-off, while the breathable, second-skin style mesh upper provides both support and airflow.
Enhanced Cushioning for a Comfortable Run
The Fresh Foam X 1080v13 features enhanced cushioning, equipped with a cutting-edge foam compound and increased midsole stack height. This combination provides a comfortable run, regardless of the distance.
A Versatile Shoe for Every Scenario
Aligning with New Balance’s ethos of ‘Run Your Way,’ the Fresh Foam X 1080v13 effortlessly adapts to every scenario, whether you’re running laps, hitting the roads, competing in races, tackling marathons, running errands, or just going about your day.



Experience the Future of Running Footwear
Join New Balance on the Ground Floor, New Wing, GF Luxe of 1 Utama Shopping Centre from November 7 to 13, and experience the future of running footwear. Discover unparalleled comfort and cutting-edge performance with the Fresh Foam X 1080v13.
Availability and Pricing
The Fresh Foam X 1080v13 is now on sale at all New Balance stores in Malaysia and online, with a suggested retail price of RM799.00.






